Since 1985, diapers and other personal hygiene products have experienced the benefits of LYCRA® fiber, and today, the LYCRA® brand enjoys 90%+ consumer awareness among key target audiences in markets around the world.
Continuing the tradition of providing consumers with a snug, comfortable fit, LYCRA HyFit® fiber is a distinct product specifically designed to meet the needs of consumers in the hygiene industry.
Freedom of Movement
Consumers around the world have confirmed that products made with LYCRA® fiber are simply more comfortable to wear. Diapers and incontinence products featuring components with LYCRA HyFit® fiber have excellent stretch and recovery to improve containment and confidence for a wide range of sizes.
LYCRA® fiber is latex-free and unaffected by common substances such as urine, perspiration, lotions, soaps or detergents. Numerous human patch tests* have shown no reports of skin irritation or sensitization by any LYCRA® fiber.
LYCRA HyFit® fiber allows garment designs to be thin and discreet.
*Shelanski and Shelanski, or Modified Draize, repeated Insult Patch Test protocol with at least 100 human subjects
LYCRA® Brand Recognition
The LYCRA® brand has 90%+ consumer awareness among key target audiences in markets around the world.
Millions of consumers associate LYCRA® fiber with comfort, quality and innovation.
No other man-made fiber brand has the same awareness and dedicated consumer following.
Strategic Insights, LYCRA® Brand Tracking Study, 2012