THE LOGICAL FUTURE OF DENIM
The LYCRA Company partners with fashion pioneers on B-Logic, a sustainable denim collection
Oct 02, 2025
It’s not magic — it’s logic.
We all know the textile industry needs to make changes to reduce waste and tread more lightly on the planet. That’s why five pioneering voices in the fashion ecosystem have come together to paint a different picture of the future with B-Logic, a collaboration that unites science, circularity, design, and creativity.
WHAT IS B-LOGIC? A NEW ERA OF SUSTAINABLE JEANS AND FABRICS
B-Logic, short for Being Logical, is a collection of regenerative, bio-derived denim garments, including jeans, jackets, and shirts. The designs incorporate classic vintage style, workwear details, and modern silhouettes and sensibilities. By applying logic at every stage — fiber, fabric, and garment — we ensure we’re not overdeveloping or wasting resources.
SEE B-LOGIC AT KINGPINS
Will you be at Kingpins Amsterdam in October? Make a note now: Stop by the mezzanine level to see the B-Logic garment collection up close and get inside the design and development process. The fabric will soon be available from Neela.
OUR DESIGN & DEVELOPMENT PARTNERS
B-Logic came together with ideas and ingredients from five partners.
The LYCRA Company
Delivering comfort to B-Logic's sustainable denim fabrics, The LYCRA Company brings bio-derived LYCRA® EcoMade fiber, our sustainable spandex fiber made in part from plants. Find it commercially available at scale later this year. Other LYCRA® brand products in the B-Logic range include LYCRA® ADAPTIV fiber, LYCRA® T400® fiber, and LYCRA® DUAL COMFORT fabric technology.
CIRCULOSE®
CIRCULOSE® Viscose and CIRCULOSE® Lyocell bring circular innovation to the collection. Both are made using CIRCULOSE®, a pioneering material crafted entirely from 100% discarded cotton textiles. Through advanced technology, cotton waste is transformed into soft, high-quality pulp and fibers, offering the same luxurious feel as virgin materials while closing the loop on textile waste.
Neela
Pakistan-based fabric maker Neela brings these innovations to life by weaving them into fabrics and garments that balance style, function, and responsibility.
Labor Made
Labor Made translated the partnership into storytelling, bridging innovation with creativity and craftsmanship. The design consultancy is led by Levi’s alum Gordon Muir, who designed the B-Logic collection.
iTextiles
A leading textile solutions company, iTextiles is the innovation enabler and connector, distributing fiber technologies in Pakistan and ensuring B-Logic drives meaningful impact across the industry.
This collaboration offers more than products; it presents a vision of fashion as a cycle of renewal, beauty, and purpose, challenging the notion of apparel as disposable and reframing it as enduring, valuable, and conscious. It’s about taking a thoughtful, rational approach to developing the next generation of modern, sustainable denim.
B-Logic is The Logical Future of Denim — and it’s what happens when top creative minds come together.