We are proud to have supported leading Turkish denim producer, BOSSA in the development of their new SS22 collection: Forever Fresh Denims. The fabrics in this latest collection feature COOLMAX® freshFX® technology, designed to help keep the wearer cool and dry, and more confident with long-lasting freshness.

Denim that’s cool and fresh

These contemporary denim fabrics have been developed to fit into the modern lifestyles of a new generation of denim wearers. The Forever Fresh range of denims are soft, smooth, functional and address consumer demand for more sustainable options. With the addition of COOLMAX® freshFX® technology, BOSSA Forever Fresh Denims deliver long-lasting performance and helps to keep the wearer fresh and dry.

Developing Denim Collections

BOSSA has been creating quality fabrics since 1951. Each collection is created with the latest consumer trends and insights in mind. Combined with insights from The LYCRA Company and needs-based technological advances, this latest collection helps address the fast-changing needs of the new generation of denim wearers.

How the technology works

COOLMAX® freshFX® technology is designed to help keep you cool and dry, and to provide long-lasting freshness. This is accomplished thanks to the addition of a durable silver-based additive.

COOLMAX® and freshFX® are trademarks of The LYCRA Company.