Explore LYCRA® brand hosiery solutions for curvy women
Meet the needs of plus size women
For far too long, curvy women with a flair for fashion have been frustrated by a lack of choice at retail compared to regular hosiery with its abundance of style and color choices. LYCRA® brand offers a portfolio of solutions to delight this consumer and meet her needs for lasting comfort, fit and more.
A fit for every shape
While the plus size market has been growing in recent years, many hosiery brands haven’t stepped up to meet the needs of plus size consumers. LYCRA® brand wants to turn this missed opportunity into sales success for you. Whether you’re creating knee-highs, hold-ups, stockings or leggings, these patented technologies prove that life is better with LYCRA® fiber:
- LYCRA® XCEPTIONELLE technology eliminates panels and seams to create a more comfortable and attractive garment that accommodates a fuller figure.
- LYCRA® MADE TO FIT YOU technology for knee-highs and thigh-highs offers women of all leg sizes enhanced comfort and stay up power without digging into the skin.
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Rethinking Plus Size
To develop the plus size hosiery category to its full potential, a holistic approach is needed. From design and garment construction, to packaging and marketing, the market needs to realize that plus size women are … women! They want access to the same fashion-forward products and the latest LYCRA® fiber innovations too. The success of online retailers targeting this consumer confirms there is a vast market for plus size hosiery. Don’t be left behind – read expert Tammie Dingle Q&A on how LYCRA® branded hosiery innovations can help you gain a leg up vs. competition.
Get started today
Contact Tammie Dingle to learn how you can enhance your plus size collections with these LYCRA® fiber technologies.
LYCRA® is a trademark of The LYCRA Company.
Contact
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The LYCRA Company
Tammie Dingle
Regional Brand Coordinator for North America and South America - USA