INDIA'S DENIM REDEFINED
Since 1989, Killer Jeans—the flagship brand of Kewal Kiran Clothing Limited (KKCL)—has been a trendsetter in Indian fashion. Now, in a bold step forward, the brand is integrating advanced LYCRA® fiber technologies to provide high-performance comfort and style. This strategic partnership reinforces Killer Jeans’ position as a fashion innovator and sets the stage for a new era in Indian denim.
REDEFINING THE FEEL OF DENIM
LYCRA® fiber transforms denim by delivering flexibility without sacrificing style. Unlike traditional denim, which can feel stiff and confining, Killer Jeans, made with LYCRA® fiber, offers a custom fit that moves with the wearer's body. This built-in stretch and shape retention provides all-day comfort, making every pair feel like it was made just for the wearer.
“We are thrilled to begin this journey with Killer Jeans, a key player in bringing our innovative fibers and technologies to Indian consumers. This partnership underscores our commitment to the Indian market and our mission to deliver global innovation at a local level.”
— Fabrizio Maggi, Commercial Director, South Asia, The LYCRA Company
LET'S COLLABORATE
Are you looking to add more comfort, durability, and stretch to your collections? Let's talk. Discover how LYCRA® fibers can elevate your designs and deliver a better customer and brand experience.
CONTACT
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The LYCRA Company
Rishi Suri
Business development director - South Asia
DISCOVER THE LYCRA ONE™ PORTAL
Let’s stretch further — together.
The LYCRA ONE™ portal is the destination for collaboration. Get inspired, access marketing services, and connect with trusted partners across the value chain. Together, we can think bigger, go bolder, and exceed consumers’ expectations.
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Order hang tags, request a garment letter, source fabrics, and apply for a trademark agreement
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Test and certify your fabrics and create a mill showroom to showcase your collections