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A TRIUMPH IN TARGETED FIT

Published on Apr 14, 2020
This article is also available in Chinese, Simplified
Leading lingerie brand Triumph adopts LYCRA FitSense® print technology to bring lightweight, targeted support to its SS20 Summer Sheer collection

The Summer Sheer collection from storied lingerie brand Triumph launched this month in Europe and rolls out across Asia in June. It features LYCRA FitSense® print technology, which is applied in liquid form and screen-printed onto ultra-thin, mesh fabric for a combination of functionality and style. The innovative technology provides precise zones of support on the edges and wing areas of the bra cup for maximum comfort and smoothing, as well as on high-coverage, matching high-waist panties with medium-level shaping for a sleek silhouette.

SEAMLESS SUPPORT

SEAMLESS SUPPORT

LYCRA FitSense® print technology supports growing demand for less-structured bras offering lighter, more discreet support without wires or clasps.

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“One beautiful benefit of this technology is that it gives apparel makers the ability to print refined designs to create an intentional aesthetic — like the nice lacelike patterns featured in the Triumph line — as well as apply the polymer dispersion in places designed not to show, like black-on-black applications or on the inner side of fabric.”

Arnaud Ruffin

Vice president, brands and retail

The LYCRA Company

ENDLESS POSSIBILITIES

ENDLESS POSSIBILITIES

The technology presents innovation opportunities across a range of apparel categories — from intimates to compression sportswear to men’s underwear.“LYCRA FitSense® print technology helps lingerie and shapewear designers add the right amount of support and lift exactly where’s it’s needed, with no added panels or seams,” said Ruffin.

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Innovation and a commitment to consumer-centric differentiation are hallmarks of the Triumph brand, which was among the first to adopt LYCRA® BEAUTY shaping fabric, a breakthrough combination of compression and comfort, when it launched a decade ago. We're proud partners in exemplary fit and style.

“Triumph has always been open to try new innovations in the LYCRA® brand portfolio. We couldn’t be happier to have them with us on the very exciting LYCRA FitSense® print technology journey.”

Arnaud Ruffin

Vice president, brands and retail

The LYCRA Company