Develop offerings that stand out in a crowded marketplace
We can satisfy needs spanning the entire value chain.
Want to reduce costly returns? Select solutions that improve garment fit.
Want to increase brand loyalty? Pick durable fibers designed to extend the life of clothes.
Want to create fabric with eco-conscious appeal? Select our EcoMade family of sustainable fibers, made with recycled and renewable materials.
Differentiation
Increase speed to market with our global network
The LYCRA Company has strong, long-standing relationships with the world’s best and most innovative fabric mills.
Our global network can also help you commercialize your ideas faster than the competition, establishing your brand as a market leader, trendsetter or trailblazer.
Sourcing
Feel good about working with us
The LYCRA Company is a principle-based company with a strong focus on ethics and compliance. The motto we live by is “do the right thing, all the time.” We expect the same from the businesses we work from too. That’s why you can be assured of supply chain integrity when you work our network of mills. You’ll be in good hands.
Our sustainability framework, Planet Agenda, has three pillars that touch every aspect of our business: corporate responsibility, manufacturing excellence, and product sustainability. We’re also committed to ingredient transparency and have our fibers tested and certified by independent third-party labs.
Peace of mind
Turn browsers into buyers with compelling storytelling
How do you break through the marketing clutter and grab shopper attention to highlight what’s new in stores or online?
By telling compelling original stories that resonate with your target consumers. We work closely with brands and retailers to create impactful co-marketing programs that drive engagement and increase sales.
Marketing
Merchandising that drives sales
The LYCRA® brand enjoys high consumer awareness around the world. When you choose LYCRA® fiber for your collections, you gain access to a variety of merchandising tools designed to leverage that awareness, increase purchase intent and drive sales.
Boost your brand power with free complimentary LYCRA® brand hangtags, or custom co-branded hangtags and POS materials. These are a few of the high-impact sales tools we use to explain LYCRA® fiber benefits to shoppers and trigger the purchase decision.
Merchandising
Why you should work with us
When you choose fabric with a generic spandex, you may save a little money up front, but the advantages stop there. Don’t be penny wise and pound foolish. Here are some of the benefits of choosing fabric with LYCRA® fiber for your apparel:
• Create garments with lasting comfort, fit, and shape
• Meet consumer needs with differentiated innovations
• Discover consumer trends and proprietary market research
• Boost your brand power entering a new category or market
• Access a reliable sourcing network offering speed to market
• Get expert advice on the best fibers for your garments
• Gain peace of mind from working with a principled company
• Experience unmatched marketing support
• Access merchandising tools designed to drive sales
• Realize ambitious pricing thanks to premium brand perception
• Increase brand loyalty by selling more durable apparel
• Reduce returns due to poor garment quality and bad fit
• Achieve higher sell-through rates and reduce markdowns
As you can see, you get more with LYCRA® fiber. Make a smart investment in your business, join our portal and start sourcing fabrics today!