The Quest for Perfect-Fitting Jeans

Many consumers struggle to find jeans that complement their body shape, resulting in a serious demand for more precise shaping solutions. The ultimate dream is a pair of jeans that fits well, washes well, lasts well and is easy to pull on and take off.

Revolutionary Denim Shaped By You

Achieved through a combination of fiber, fabric and garment processing technology, this groundbreaking innovation delivers a customizable fit and shaping solution to denim like never before.​

“I would absolutely buy these jeans!”

This was the reaction of 81% of women in research the LYCRA® brand embarked on last year*. Hearing directly from consumers on their challenges finding perfect-fitting jeans, we uncovered clear demand for better fitting denim.

*Source: online survey conducted by The LYCRA company, from 3rd-28th April 2023 with 1,204 women, aged from 18-49 years who have purchased jeans in the last 6 months. Markets: USA, China, Germany and Spain
Image: Shaded areas merely illustrative of where technology is applied

"I can feel the difference and am excited about the shaping effects."*

Next level customization and a superior shaping solution for all body types - get ready for a revolution in the way you design for denim.

Image: Shaded areas merely illustrative of where technology is applied

69% Said They Would Pay More

A perfectly fitting pair of jeans is the holy grail for many shoppers. So, when they finally find their perfect jeans, more than half the women surveyed said they would happily pay a premium for them.*

Image: Shaded areas merely illustrative of where technology is applied

Contact Our Experts

Want to learn more about how LYCRA FitSense® denim technology can benefit your brand?

How LYCRA FitSense® Denim Technology Works

Targeted Shaping: A New Solution for a Better Fit

Invisible compression in targeted zones, with no sacrifice of the authentic look and feel of denim. Give every body and every wearer support where they want it: the tummy, thighs, bums, legs and waist.

A Consumer-Driven Innovation for Denim Lovers

  • Discreet & invisible icon

    Discreet & invisible

  • Targeted support icon

    Targeted support

  • For all body types and shapes icon

    For all body types and shapes

  • Customizable fit solution icon

    Customizable fit solution

Meet Us at Trade Shows

Experience LYCRA FitSense® denim technology in person. Meet with us at these upcoming shows.

Kingpins Amsterdam

October 23 – 24, 2024
The Netherlands

Kingpins New York

January 22 – 23, 2025
United States of America

Intertextile Shanghai

March 11-13 2025
China

Kingpins Amsterdam

April 16 – 17, 2025
The Netherlands

Discover Our Range of Woven Technologies

Your consumers have different needs. We offer fiber and fabric construction solutions for every occasion and every type of garment while delivering long-lasting comfort, fit, shape, and durability.

LYCRA® ADAPTIV Fiber

LYCRA® Anti-Slip Fiber

LYCRA® DualFX® Technology

LYCRA® lastingFIT Fiber

LYCRA® XFIT Technology

LYCRA® TOUGH MAX™ Technology

Connect with Fabric Mills & Garment Makers

Access exclusive content, services and contacts, all on the LYCRA ONE™ Marketplace.