CXP's high-performance underwear nabs an ISPO Award
Congratulations are in order for CXP, the innovative makers of React XP athletic underwear. The UK-based company has received the prestigious ISPO Product Innovation Award, recognizing excellence in sports tech underwear.
CXP's high-performance underwear uses LYCRA FitSense® print technology in the quads to provide lightweight, targeted support and compression during exercise. Together with CXP’s beloved no-slip seams and waistband, it’s no surprise React XP nabbed this prize.
“This performance underwear is the exception to the rule,” said the ISPO jury. “It sets new standards in terms of functionality and comfort, and it’s often the little things that aren’t visible at first glance that make the difference.”
How LYCRA FitSense® print technology enhances React XP underwear
LYCRA FitSense® print technology can be screen-printed onto fabrics to create comfortable, breathable support and compression without the need for bulky fabric panels or extra seams. That frees brands to create lightweight performance garments that exceed consumers’ expectations. React XP underwear is the first product for men to use this patented LYCRA® brand technology.
To see CXP’s React XP athletic underwear and LYCRA® FitSense print technology up close, visit CXP and The LYCRA Company at ISPO in Munich, December 3 to 5, 2024.
Discover LYCRA FitSense® products
Contact
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The LYCRA Company
Miranda Morrissey
Senior strategic account manager -