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LYCRA® MADE TO FIT YOU BRAND

For top bands that comfortably stretch to fit a variety of leg shapes and sizes

CONSUMER BENEFITS

  • All Day Staying Power_icon

    Delivers all-day stay up power with fewer red marks

  • Hosiery_icon

    Offers second-skin comfort

  • Pictogram illustrating how LYCRA® fiber technology prevents dig in at thighs and waist

    Experience less dig-in and no muffin top

  • Customized Fit_icon

    Offers an optimal fit for a wide range of leg shapes and sizes

NO SPECIAL OCCASIONS NEEDED

Now, thanks to LYCRA® MADE TO FIT YOU, women will want to wear stay-ups every day

BRAND & RETAILER BENEFITS

  • Attract millennials and new consumers to the category with an exciting innovation
  • ​​​​​​Increase consumer satisfaction, brand loyalty and drive sales
  • Creates new wearing opportunities and repeat purchases
  • Offering one size for a variety of leg sizes may make a reduction in SKUs possible

BOOST YOUR BRAND POWER

Brands:  The LYCRA® brand logo is viewed worldwide as a symbol of quality assurance by consumers. Promote your use of LYCRA® fiber in legwear with free logos, pictograms and virtual hang tags that highlight product benefits to drive sales. We make it easy to leverage the LYCRA® brand’s 87% global consumer awareness to trigger the purchase decision in stores and online. No other spandex manufacturer provides this level of branding support to its customers. Be sure to take advantage of this amazing value-added service and complete a Trademark Licensing Agreement today!

Mills: Have your garments tested and certified, which gives your customers the ability to quickly order LYCRA® brand assets to increase sales. Remember, the more garments retailers sell, the more garments you sell.

Drive sales with pictograms

Licensing

MILL BENEFITS

  • Garments knitted from top band to toe with one yarn
  • New construction simplifies the production process
  • Produce on standard knitting machines using any type of LYCRA® fiber for hosiery
  • Eliminates seams on the top band

GARMENT CATEGORIES

INSIGHT

EXPERT VIEW

CREATE STAY-UPS THAT STAY UP

In a wear test* of a stay-up concept garment made with LYCRA® MADE TO FIT YOU:

Over 85% experienced reduced red marks or none at all

70% favored the fit and comfort

Over 50% said the top band felt like a second skin

70% would purchase a garment made with LYCRA® MADE TO FIT YOU.

 

*Test Sample included 116 women in Europe, North America and China, August-September 2018

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