CONSUMER BENEFITS
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Delivers all-day stay up power with fewer red marks
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Offers second-skin comfort
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Experience less dig-in and no muffin top
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Offers an optimal fit for a wide range of leg shapes and sizes
BRAND & RETAILER BENEFITS
- Attract millennials and new consumers to the category with an exciting innovation
- Increase consumer satisfaction, brand loyalty and drive sales
- Creates new wearing opportunities and repeat purchases
- Offering one size for a variety of leg sizes may make a reduction in SKUs possible
BOOST YOUR BRAND POWER
Brands: The LYCRA® brand logo is viewed worldwide as a symbol of quality assurance by consumers. Promote your use of LYCRA® fiber in legwear with free logos, pictograms and virtual hang tags that highlight product benefits to drive sales. We make it easy to leverage the LYCRA® brand’s 87% global consumer awareness to trigger the purchase decision in stores and online. No other spandex manufacturer provides this level of branding support to its customers. Be sure to take advantage of this amazing value-added service and complete a Trademark Licensing Agreement today!
Mills: Have your garments tested and certified, which gives your customers the ability to quickly order LYCRA® brand assets to increase sales. Remember, the more garments retailers sell, the more garments you sell.
Licensing
MILL BENEFITS
- Garments knitted from top band to toe with one yarn
- New construction simplifies the production process
- Produce on standard knitting machines using any type of LYCRA® fiber for hosiery
- Eliminates seams on the top band
GARMENT CATEGORIES
CREATE STAY-UPS THAT STAY UP
In a wear test* of a stay-up concept garment made with LYCRA® MADE TO FIT YOU:
Over 85% experienced reduced red marks or none at all
70% favored the fit and comfort
Over 50% said the top band felt like a second skin
70% would purchase a garment made with LYCRA® MADE TO FIT YOU.
*Test Sample included 116 women in Europe, North America and China, August-September 2018