Consumer benefits
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Engineered to dry quickly while offering exceptional breathability
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Helps keep you comfortable, cool and dry in the most demanding conditions
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Enjoy a sustainable product containing fibers made with recycled PET bottles
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Experience performance benefits that last the lifespan of a garment
Brand & retailer benefits
- Works in a variety of applications from activewear and denim to bedding
- Combines sustainable and advanced technical benefits for added value
- Build brand loyalty by offering permanent moisture-wicking performance
- Order free COOLMAX® brand hangtags to drive sell-through
Benefits
Mill benefits
- Offers fabric stability as well as wash and color fastness performance
- Enjoy fiber uniformity regardless of supply source
- Drive sales by offering fabrics with in demand benefits
- Certify your fabrics to enable customers to order free hangtags
Benefits
Eligible garment categories
- Activewear
- Outerwear
- Seamless
- Socks
- Underwear
- Uniforms
- Workwear
Categories
Boost your brand power
The COOLMAX® brand is in the top three of the most recognized cooling technology brands among consumers worldwide (Walnut Unlimited, 2019). Harness our high levels of consumer brand awareness and help drive purchase interest by promoting your use of COOLMAX® EcoMade technology.
Mills: Have your fabrics tested and certified, which gives your customers the ability to order COOLMAX® brand hangtags through the LYCRA ONE™ portal. Remember, the more garments retailers sell, the more fabric you sell, so encourage your customers to use hangtags in stores.
Brands: You can order free printed or virtual COOLMAX® brand swing tags quickly and easily on LYCRA ONE™. These tags explain each technology’s added value and performance benefits to drive garment sales. Or if you prefer, you can complete our Trademark Licensing Agreement to print your own co-branded hang tags and POS materials with pre-approved claims.
No other fiber manufacturer provides this level of marketing support to its customers. Be sure to take advantage of this amazing value-added service!
Hang tags
Source COOLMAX® technology certified products