LYCRA® SHAPING BRAND

Known by consumers as LYCRA® BEAUTY brand

WHY CHOOSE LYCRA® SHAPING FABRIC?

The challenge:

Women are tired of sacrificing garment comfort for shaping performance and vice versa. Today’s savvy consumer wants it all! How do you create apparel that feels great to wear, but also sculpts and smooths curves? How can you offer activewear, athleisure, denim, hosiery, intimates or swimwear that offers a flattering silhouette that helps them look their best?

The solution:                       

LYCRA® SHAPING fabric, known as LYCRA® BEAUTY brand to consumers, is the answer. Stretch fabrics are tested against established quality standards that are based on scientifically determined metrics that characterize both shaping performance and comfort. Tested fabrics are categorized in terms of weight and level of shaping performance to help designers find the right fabric for the right application. We help you satisfy the consumer’s need for comfortable shaping across a range of garment categories.

CONSUMER BENEFITS

  • 4
    levels of shaping performance
  • 5
    garment categories
  • 2
    eligible consumer brands

  • Gently sculpts and smooths curves

  • Experience comfortable shaping all-day long

  • Offers an exceptional fit that moves with the wearer

  • Long-lasting-effect-repeated-washing icon

    Delivers lasting performance wear after wear

BRAND & RETAILER BENEFITS

‎

  • Extends the life of clothes with lasting shaping performance
  • Increase consumer satisfaction, build brand loyalty and help reduce product returns by meeting consumer expectations regarding comfort, fit and shaping.
  • Leverage high LYCRA® brand awareness to drive sales with free hang tags

MILL BENEFITS

‎

  • Sell more fabric when brands and retailers sell more garments
  • Drive sell-through with free fabric testing and LYCRA® brand hang tags

BOOST YOUR BRAND POWER

Brands: The LYCRA® brand logo is viewed worldwide as a symbol of quality assurance by consumers. Promote your use of LYCRA® fiber with free printed or virtual hangtags provided by The LYCRA Company. Swing tags are a simple and effective way to explain LYCRA® fiber’s performance benefits to drive garment sales.

You can also complete our Trademark Licensing Agreement to print your own co-branded POS materials. Whichever option you choose, we make it easy to leverage LYCRA® brand’s 87% global consumer awareness to trigger the purchase decision in stores or online. No other spandex manufacturer provides this level of marketing support to its customers. Be sure to take advantage of this amazing value-added service!

Mills: Have your fabrics tested and certified, which gives your customers the ability to quickly order LYCRA® brand hangtags through our Portal. Remember, the more garments they sell, the more fabric you sell.

Order hang tags

Hang tags

INSIGHT

EXPERT VIEW

"LYCRA® BEAUTY fabric technology was developed to provide consumers with a product that enhances their shape while offering exceptional comfort. Through laboratory tests and a proprietary methodology, it is possible to measure and ensure both power and comfort. This fabric technology can be found in fabrics for lingerie, swimwear, and denim."

Silvana Eva

Product manager, South America

The LYCRA Company

Garment categories

Fiber & Fabric Technology_icon

Choose fabrics certified LYCRA® SHAPING

Explore the fabric gallery on our portal

NEWS & EVENTS

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