As the consumer’s desire for stretch garments continues to grow, so does their concern about the impact our industry is having on the environment. Increasingly, they’re looking for clothes with recycled materials to improve their ecological footprint.
The solution:
Help meet the consumer’s need for sustainable apparel with LYCRA® EcoMade fiber. Pre-consumer LYCRA® fiber waste is collected at our manufacturing sites and blended with virgin polymer at specific concentrations to create spandex (elastane) with the same performance as the original LYCRA® fiber.
Consumer benefits
20%
recycled content
100%
performance as original LYCRA® fiber
Adds lasting comfort, fit and shape to stretch garments
Contains 20% recycled spandex to appeal to eco-conscious consumers
Creates flexible garments that enable ease of movement
Benefits for brands & retailers
Offers the same lasting performance as the original LYCRA® fiber
Add value to your denim collection by using pre-consumer recycled content
Appeal to millennial and Gen Z consumers by offering sustainable stretch denim
Pair it with other eco-friendly fiber offerings to amplify your sustainability messaging
Benefits for mills
Takes pre-consumer LYCRA® fiber waste and puts it back into production
Offer customers sustainability benefits that fit a circular economy
Earned Global Recycling Standard Certification
Resists chlorine damage in denim finishing
A recent study* of women showed that:
*Refinery29 Study included over 500 women in the U.S. aged 18 years or older. Source: Refinery29 Intelligence Sustainability Study, June 2019, Mad Chatter Panel.
Two out of three think sustainability is one of the top three issues impacting our world today
Over 80% are very or somewhat interested in improving their ecological footprint
Over 50% say they want to improve their footprint in the area of textile and apparel waste.
Boost your brand power
Brands: The LYCRA® brand logo is viewed worldwide as a symbol of quality assurance by consumers. Promote your use of LYCRA® fiber with free printed or virtual hangtags provided by The LYCRA Company. Swing tags are a simple and effective way to explain LYCRA® fiber’s performance benefits to drive garment sales.
You can also complete our Trademark Licensing Agreement to print your own co-branded POS materials. Whichever option you choose, we make it easy to leverage LYCRA® brand’s 87% global consumer awareness to trigger the purchase decision in stores or online. No other spandex manufacturer provides this level of marketing support to its customers. Be sure to take advantage of this amazing value-added service!
Mills: Have your fabrics tested and certified, which gives your customers the ability to quickly order LYCRA® brand hangtags through our Portal. Remember, the more garments they sell, the more fabric you sell.
"LYCRA® EcoMade fiber is our first branded spandex made with pre-consumer recycled materials. Fiber types 166E and 162E, which are currently produced in Brazil, have also earned GRS certification"
