THE MAGIC OF CO-CREATION
At Intertextile Shanghai, The LYCRA Company and its partners showcased the true power of collaboration
Sep 15, 2025
At Intertextile Shanghai 2025, which ran September 2-4, The LYCRA Company stepped forward with a bold, immersive presence that redefined what it means to collaborate. Under the new ALL IN LYCRA® brand positioning, the company unveiled a 788-square-meter open-concept pavilion. In this expansive co-creation space, 18 co-exhibitors and four strategic partners came together to spark innovation across the textile value chain.
ENTER THE LYCRA COMPANY PAVILION
WE'RE ALL IN
This was not a conventional showcase. It was a living platform where our technologies — from LYCRA FitSense® denim technology to sustainable COOLMAX® and THERMOLITE® EcoMade fibers, plus a sneak peek at our new LYCRA® VintageFX denim fiber — were brought to life through interactive storytelling and tactile engagement. The spirit of co-creation was woven into every detail, inviting visitors to explore, question, and contribute.
The booth pulsed with energy. A live dance performance captured the rhythm of transformation, while a cozy cocktail bar offered space to connect and dream big. These moments elevated the experience, turning the exhibition into a celebration of movement, color, and connection.
PARTNERSHIP IN FOCUS
The spirit of co-creation was alive inside the conference hall. Four of our key partners — Lianxingfa, Shining, Trend Textile, and Narik — each brought their own innovative garments and fabrics made with LYCRA® brand products, showcasing applications in performance stretch, seamless construction, and sustainable knits. The samples highlighted the innovative work that’s produced when our mill partners work together with the fiber experts at our LYCRA® LABS.
Are you ALL IN? Let’s collaborate on your next collection.
After the show, we welcomed over 500 guests to a gala dinner celebrating our partnerships up and down the value chain. An a cappella group sang, the dance floor was packed, and spontaneous conversations led to new connections.
Intertextile Shanghai 2025 was more than a trade show — it was a co-created journey of innovation, connection, and transformation. Our ALL IN approach reaffirmed that progress is not a solitary pursuit, but a collective endeavor.