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品牌合作

再次开辟新天地

LYCRA® 品牌与 SPANX 正在重新定义 2025 年的舒适与贴合感

3月 25, 2025


其它语言版本 English(英语)

2025 年对 SPANX 与 LYCRA® 品牌的合作来说是意义非凡的一年 —— 而现在才刚到三月。

今年,我们的品牌携手推出了两项行业领先的创新成果 —— 首创的牛仔系列和全新的棉质塑形内衣系列 —— 为数百万消费者带来了舒适与贴合感的革新。这确实值得庆祝。

“SPANX 是 LYCRA 公司长期合作的伙伴,早在 25 年前就已树立了塑形领域的标杆,”LYCRA 公司高级战略客户经理 Melissa McGlynn 表示。“我非常认可他们在创新设计方面无与伦比的专业能力,也感谢他们对与 LYCRA 公司合作所展现出的承诺、热情与专注。”

REVOLUTIONARY SCULPTING DENIM

The SPANXsculpt™ ReDefine denim collection is a market first — the first traditional denim offering from SPANX, and the first garment collection to use our patented LYCRA FitSense® denim technology, an innovative sculpting solution that provides targeted support where wearers want it most.

"After countless hours studying the denim market and obsessing over the combination of fit, comfort, and sculpting technology, we are proud to introduce SPANXsculpt™ ReDefine denim,” said Cricket Whitton, CEO at SPANX. “We're delighted to be first-to-market with this groundbreaking sculpting product that truly delivers on comfort and results for women."

LYCRA FitSense® denim technology is a key ingredient in ReDefine denim. To give the jeans their signature stretch and hold, a LYCRA® fiber core is wrapped with a temperature-responsive fiber, then encased in a cotton sheath for a classic denim look and feel. Then, heat is applied to targeted sculpting zones, activating the LYCRA FitSense® denim technology and “locking” those zones into place — no bulky seams, paneling, boning, or hardware required.

As a wearer put it in a review of the jeans, “The pants completely transformed the way my butt looked, and they are so sophisticated with a real button and zipper fly.” What more could you ask for?

COMFORTABLE COTTON SHAPING

After years of requests from consumers, SPANX has introduced a cotton shapewear collection: SPANXshape™ Invisible Supima® Cotton shapewear. The market-first collection features supersoft Supima® Cotton combined with LYCRA® fiber for a comfortable, breathable stretch. 

Plus, our LYCRA FitSense® print technology adds lightweight, targeted shaping to desired zones, lifting and holding the wearer without the bulk of added seams or padding.

我们多年来的合作为消费者带来了卓越成果。以下是我们共同打造的一些代表性产品:

2013 年推出的 Real Lean 牛仔打底裤,采用 LYCRA® dualFX® 面料
2018 年推出的 SPANXsmooth™ Bra-llelujah!® 胸罩,使用 LYCRA® 纤维,提供舒适弹性与支撑
2020 年推出的 Thinstincts® 2.0 超薄塑形内衣,采用 LYCRA FitSense® 印花技术(现归入 SPANXshape™ Invisible 系列)
 

如今,我们正展望未来的合作与即将到来的行业领先的创新成果。

让我们共同打造您的下一个系列