We’re all about partnership at The LYCRA Company. When we work with a brand, we offer 360-degree support, from fabric and product development to joint marketing opportunities. Our latest marketing collaboration shows just what we can do when we work closely with our partners — and it couldn’t be more exciting. 

Together with lululemon, a long-time brand partner, we’re co-sponsoring the new Front Office Sports podcast, Redefined. Cue the fireworks! 

Hosted by Leslie Osborne, a retired professional soccer player, sports broadcaster, and co-owner of Bay Football Club, and men’s volleyball coach and former player Arielle Houlihan, two dynamic sports moms balancing professional advancement, personal goals, and active parenthood, the show features candid conversations with all-star women in sports, including soccer phenom Brandi Chastain.  

Guests will chat with Leslie and Arielle, decked out in lululemon gear enhanced with LYCRA® fiber, about the moments that redefined them, and how they continue to reshape themselves at work, at home, and in life. 

"This branded content program is all about showcasing what it really means to collaborate with The LYCRA Company,” said Melissa Riggs, The LYCRA Company’s marketing and communications director. “From developing innovative products to creating joint marketing initiatives, we’re committed to partnering with incredible companies like lululemon to elevate both brands and break through the media clutter.”