LYCRA^® News & Events

Wherever you are in the value chain, the consumer’s the boss ; and delighting the consumer is always job one. To make this task easier, The LYCRA Company has developed a complete line of engaging merchandising tools promoting its LYCRA^® SPORT technology platform. The Point-Of-Purchase (POP) materials are designed to educate consumers about the exceptional comfort, fit and support LYCRA^® SPORT technology delivers to stretch activewear.

Why, as a brand or a retailer, should you adopt LYCRA^® SPORT technology? All answers in this article.

Why, as a mill, should you adopt LYCRA^® SPORT technology? All answers in this article.