Responding to the needs of male consumers, British formalwear retailer, EMPIRE OUTLET, has teamed up with The LYCRA Company to add COOLMAX® technology to a new range of made-to-measure shirts.

With five core styles to choose from, the customized shirts are designed to each shopper’s exact requirements and tailored to their measurements to ensure the proper fit. Soft, machine washable and easy-iron, the affordable luxury shirts are made of 67% cotton and 33% COOLMAX® technology, resulting in a classic, stylish look with performance and functional features. 

About the technology

COOLMAX® technology transports moisture away from the body, helping to keep the wearer cool, dry and comfortable for longer. The stylishly cut, made-to-measure shirts are designed to adapt to the busy lifestyle of the modern shopper, from an all-weather commute to the office, to socializing in the evening.

Contact your representative at The LYCRA Company today to find the best coolmax technology for your needs, or search our technologies.

COOLMAX® is a trademark of The LYCRA Company.