A LIFESTYLE REVOLUTION

Published on Apr 11, 2025
A model in a sleeveless tan dress in a city
Unveiling Nishat's latest functional fashion capsule collection

The LYCRA Company, in collaboration with Nishat Dyeing and Finishing, Lahore, Pakistan based leading textile manufacturer of high-quality workwear, denim, and technical fabrics, proudly present a groundbreaking capsule collection called ‘Blurring the Boundaries’ redefining functional fashion by addressing the consumer demands for clothing for active on on-the-go lifestyles.

INTRODUCING THE 'BLURRING THE BOUNDARIES' COLLECTION

The ‘Blurring the Boundaries’ collection encompasses 60 pieces, including dresses, outerwear, pants, shorts, tops, vests, and beyond. Practical workwear elements such as reflective tape and panels in vibrant hi-vis safety orange, each garment seamlessly blend style with functionality. The versatile designs include features such as functional pockets and robust zippers and snaps, ensuring utility and durability for the wearer.

THE FUTURE OF FASHION

Step into the future of fashion with The LYCRA Company and Nishat, where cutting-edge innovation meets everyday style. Embrace the trend that's taking the world by storm, blending high-performance brands with the comfort of daily wear.

It's more than clothing; it's a lifestyle revolution, tailored for the modern go-getter. Get ready to transform your wardrobe with a touch of outdoor flair and workwear chic, designed for the dynamic life you lead.

THE RISE OF GORP-CORE

With the rise of “gorp-core” fashion, increased interest in outdoor activities, and post-pandemic consumers seeking utility and durability in their clothing. What is “gorp-core”? A term coined from a hiker's favorite snack, "G.O.R.P. = Good Old Raisins and Peanuts," has risen in popularity over the past few years. 

This trend emphasizes functional clothing for hiking, camping, and other outdoor pursuits—now repurposed for style. Imagine high-performance footwear, durable water bottles, wind-resistant jackets, and cozy fleece jackets, all transformed into functional fashion essentials.

ENHANCED BY A BLEND OF INNOVATIVE TECHNOLOGIES

The ‘Blurring the Boundaries’ garment collection is made with non-woven fabrics enhanced with the following technologies from The LYCRA Company:

The capsule collection made its debut at the Functional Fabric Fair in Portland, Oregon and was presented at Kingpins Amsterdam earlier this year. Want to know more? Contact Rishi Suri for a deep dive in the collection.

CONTACT