The LYCRA Company, a global leader in developing innovative and sustainable solutions for the textile and apparel industries, is returning to Kingpins Amsterdam, the invitation-only denim show, October 19-20, at SugarCity in booth Blue 06. The fiber manufacturer is showcasing sustainable denim innovations and providing show visitors with an opportunity to watch a CGI video to learn the advantages of LYCRA® ADAPTIV fiber, now available for denim.

“We are thrilled to offer a completely new experience in our booth where computer generated imagery meets physical garments to reveal how revolutionary LYCRA® ADAPTIV fiber is,” said Ebru Ozaydin, The LYCRA Company’s strategic marketing director, denim and ready-to-wear. "Since virtual experience is an integral part of the emerging metaverse, digital fashion has inspired our storytelling as a creative way to engage with consumers. We have created virtual assets that will resonate with the denim consumer—particularly Gen Z who is tech-savvy and spends more time online—about the key benefits of LYCRA® ADAPTIV fiber.”

LYCRA® ADAPTIV fiber is a patent-pending polymer with a unique chemistry that adjusts to fit a wearer's functional needs. When the wearer is at rest, the polymer adapts its holding force to deliver the right fit, shape, and control. But when the wearer is in motion, the polymer adapts its elasticity to provide improved comfort and a second-skin effect that enables the garment to stay in place. This breakthrough fiber enables brands and retailers to create jeans that adapt to fit different body shapes and genders, while offering consumers a liberating wearing experience with its soft and easy stretch.

Durable clothing is increasingly in demand by consumers concerned about reducing their footprint. The LYCRA Company is showcasing its LYCRA® XTRA LIFE™ brand elastane fibers at Kingpins that add long-lasting comfort, fit, and performance to stretch jeans. This product portfolio includes LYCRA® DUAL COMFORT technology, LYCRA® Anti-Slip fiber, LYCRA® TOUGH MAX™ technology, LYCRA® dualFX® technology, and LYCRA® T400® EcoMade fiber (made from recycled and renewable materials).

Other sustainable technologies on display include COOLMAX® EcoMade technology, which provides moisture-wicking cooling comfort, and THERMOLITE® EcoMade technology, which delivers lightweight warmth. These fibers are made from either 100% recycled textile waste, which lays the groundwork for circularity in the industry, or 100% recycled PET bottles.

"While at Kingpins, we invite visitors to stop by our booth to download a copy of our Planet Agenda Update, our first annual public reporting on our sustainability efforts," said Jean Hegedus, sustainability director, The LYCRA Company. “The update details our holistic approach to sustainable product development and outlines our 2030 sustainability targets as we work toward our 2050 net zero commitment.”

About The LYCRA Company

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, sustainable solutions, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands:  LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.

LYCRA®, LYCRA® dualFX®, LYCRA® T400®, LYCRA® TOUGH MAX™, COOLMAX®, and THERMOLITE® are trademarks of The LYCRA Company.