C&A’S INNOVATIVE MEN’S DENIM COLLECTION
Get ready for unmatched comfort
At the heart of this cutting-edge men's denim collection lies LYCRA® ADAPTIV fiber. Unlike traditional denim, this fiber allows jeans to move effortlessly with the wearer, providing a tailored fit that feels like a second skin. The dynamic responsiveness that characterizes LYCRA® ADAPTIV fiber transforms denim from mere clothing into an extension of the consumer and their lifestyle. This technology accommodates all sizes and shapes, improving consumer satisfaction and reducing returns. C&A, a renowned European retailer for its commitment to affordable, quality fashion, offers a game-changing men's denim collection blended with LYCRA® ADAPTIV fiber—an innovative fiber solution helping C&A break new ground with a collection poised to revolutionize the denim experience.
Exciting developments
C&A and The LYCRA Company are considering future joint efforts following the launch of this collection, with the desire to bring the benefits of this technology to more of their customer base.
Amy Yi, Senior Strategic Account Manager at The LYCRA Company, shares her excitement: "The commercial availability of jeans featuring LYCRA® ADAPTIV fiber marks a significant milestone. We're pleased to announce that C&A plans to introduce new men's styles this autumn and expand the range to include women's jeans."
Elevate your denim
Redefine the meaning of fashion and comfort with LYCRA® ADAPTIV fiber. Connect with a LYCRA® fiber expert today to learn how this technology can transform your next collection.
Discover C&A
Browse the entire collection of denim made with LYCRA® ADAPTIV fiber on the C&A website and discover how trusted brands partner.
Educate consumers about the performance benefits of LYCRA® fiber technologies. By utilizing tools such as LYCRA® brand trademarks, free hangtags, and in-depth product descriptions, C&A aims to enhance sell-through online and in-store.
Contact
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The LYCRA Company
Amy Yi
Senior strategic account manager - Germany
Discover the LYCRA ONE™ portal
Let’s stretch further — together.
The LYCRA ONE™ portal is the destination for collaboration. Get inspired, access marketing services, and connect with trusted partners across the value chain. Together, we can think bigger, go bolder, and exceed consumers’ expectations.
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Order hang tags, request a garment letter, source fabrics, and apply for a trademark agreement
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Test and certify your fabrics and create a mill showroom to showcase your collections