What does an average kid’s day have in common with a glorious jaunt to the beach? Both can be incredibly tough on clothes.

Between kids being kids and the sun, sand, and surf taking their toll, some garments need an extra boost to survive the wear and tear of an active lifestyle. That’s where LYCRA XTRA LIFE® technology comes in. It’s a must-have technology from The LYCRA Company that adds durability to garments of all kinds, from swimwear to denim to underwear and beyond.

NEXT is in the know. The UK retailer, which offers a wide variety of garments and gear for every age and stage, has added LYCRA XTRA LIFE® technology to its kids’ underwear range and a majority of its women’s and kids’ swimsuits, delivering a more durable, long-lasting wear experience to consumers.

LYCRA XTRA LIFE® technology transforms everyday garments into powerhouse apparel. In underwear, it delivers comfortable stretch that won’t stretch out. And in swimwear, it resists damage from chlorine, UV rays, sunscreen, and heat, so your suits last more than one season.

The cherry on top? Longer-lasting garments can mean less textile waste, since consumers can hold onto their clothing for longer. That’s a win-win for shoppers and the planet.

So go ahead — stretch it out, swim it out, play it out. LYCRA XTRA LIFE® technology won’t quit before you do.

Look for LYCRA XTRA LIFE® branding and hang tags on NEXT garments for certified fibers and fabrics.