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Why choose LYCRA® FitSense™ technology?
In consumer research, garments made with LYCRA® FitSense™ technology outperformed garments made without it and showed a significant increase in preference and purchase intent. Consumers also indicated they’re willing to pay a premium price for highly functional, ultra-comfortable garments that will enhance their active lifestyle and meet their needs. Explore the benefits for your business below.
Apparel Experts Point to Global Warming as Top Challenge
By Jean Hegedus, Sustainability Director, The LYCRA Company.
The LYCRA Company recently ran a mini survey with apparel industry experts to determine what they believe are the most significant issues facing the world today. The 65 respondents, who are in sustainability, sourcing, and product development roles, also revealed how their companies are tackling these issues.
The LYCRA Company recently ran a mini survey with apparel industry experts to determine what they believe are the most significant issues facing the world today. The 65 respondents, who are in sustainability, sourcing, and product development roles, also revealed how their companies are tackling these issues.
The Impact of Durability and Sustainability on Consumer Behavior
By Jean Hegedus, Sustainability Director, The LYCRA Company
Many fashion companies are integrating garment durability into their sustainable product strategies. In addition to the physical aspects of durability, companies need to consider how to encourage desired consumer behaviors. Designing a durable garment has little sustainable impact unless its owner wears it longer.
Many fashion companies are integrating garment durability into their sustainable product strategies. In addition to the physical aspects of durability, companies need to consider how to encourage desired consumer behaviors. Designing a durable garment has little sustainable impact unless its owner wears it longer.