The challenge:

Comfort and performance are critical when it comes to body-hugging apparel, but they are often sacrificed to deliver other key features, such as compression or shaping. Garment makers, designers, brands, and retailers have struggled to create a single garment that meets all of these needs without compromising comfort—until now!

The solution:

LYCRA® FitSense™ technology is a revolutionary innovation that transforms garments by adding lightweight, targeted support exactly where it’s needed. This patented water-based dispersion is solvent-free and includes the same molecule as LYCRA® fiber. The dispersion is screen printed directly onto stretch fabric made with LYCRA® fiber, which results in targeted modulus and recovery power. This eliminates the need for additional panels and seams, which means lightweight fabrics can be used to create apparel that delivers on consumer needs for fit and functionality.

Consumers prefer LYCRA® FitSense™ technology

In consumer research, garments made with LYCRA® FitSense™ technology outperformed garments made without it, and showed a significant increase in preference and purchase intent. Consumers also indicated they’re willing to pay a premium price for highly functional, ultra-comfortable garments that will enhance their active lifestyle and meet all of their needs.

Benefits for consumers:

• Comfortable, without sacrificing support — Provides the weightless lift, targeted control and precise support women need to look, feel, and be more comfortable.
• Targeted control — Lightweight power zones are applied directly to fabrics to create a highly functional, ultra-comfortable, great-fitting garment.
• Unrestricted movement — Eliminates the need for bulky sewn-in panels that can cause discomfort.

Benefits for brands/retailers:

• Increase consumer satisfaction — Create a better performing garment that meets consumer expectations for lasting comfort, shape and fit.
• Build brand loyalty — Encourage repeat purchases by delivering a premium offering made with a groundbreaking new innovation.
• Unlimited design possibilities — Create print designs, patterns or color blocks directly on fabric that offer functional performance benefits. New garment ideas previously thought impractical due to production or cost constraints are now possible!

Benefits for garment makers/printers:

• Differentiate your garments Improve the performance and comfort of your garments by offering your customers a technology that meets the consumer’s need for targeted lightweight support.
• Experience world-class technical support Ensure product quality and gain access to textile scientists who can work with you to enhance the performance in your garments.
• Increase customer satisfaction and build loyalty When brands/retailers provide their consumers with innovative garment solutions, you sell more garments.

Upgrade your collections

Contact the marketing manager listed below to transform your garments with LYCRA® FitSense™ technology.

Watch our video to learn more about this innovative technology.

LYCRA® and FitSense™ are trademarks of The LYCRA Company.