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Meet us at MarediModa, November 5-7

Published on Oct 28, 2024
We’re making waves with sustainable fibers

We can't wait to see you in Cannes, France, for MarediModa this November. We'll showcase our sustainable fibers, welcome you to a can’t-miss fashion event, and headline a conversation on sustainable textile solutions in advance of the 2025 launch of our bio-derived LYCRA® fiber. 

Will you join us? 

Join us for a conversation on our commitment to sustainability

Alistair Williamson, The LYCRA Company’s vice president of apparel for Europe and South Asia, will give a talk on our forthcoming bio-derived LYCRA® fiber, debuting in 2025, and our role in leading innovation in the textile industry for over 60 years. 

Don't miss the presentation, “Bio-derived LYCRA® fiber: We are in — are you?” on November 5 at 3pm CET in the conference area. Journalists can stay afterward for a press gathering in the LYCRA® brand lounge. 

Learn more about bio-derived LYCRA® fiber

Take a VR trip through a cornfield

We’re all in for the planet. That’s why we’re excited to launch our bio-derived LYCRA® fiber in 2025. At MarediModa, you can take a virtual-reality journey through the cornfields where the raw materials for our new fiber are grown. Stop by the LYCRA® brand lounge to immerse yourself in the experience.

Don’t miss the party of the week

In partnership with The LYCRA Company, join Carvico and Jersey Lomellina to celebrate the launch of our bio-derived LYCRA® fiber. A group of talented dancers and acrobats will perform in garments created with fabrics from Carvico and Jersey Lomellina. Come for the innovative performance and stay for networking and cocktails.

Save the date: November 5 at 6pm CET in the mezzanine, near the LYCRA® brand lounge and fabric trends area

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