Killer Jeans Enhances Performance With LYCRA® Fiber

Published on Jul 02, 2024
Since its inception in 1989, Killer Jeans, the flagship brand of Kewal Kiran Clothing Limited (KKCL), has set trends and influenced youth culture in India. Now, Killer Jeans elevates its offerings by integrating The LYCRA Company's advanced technologies, marking a strategic partnership that solidifies Killer Jeans' position as a fashion leader and promises to revolutionize the denim industry in India.
Garment categories : Denim

Revolutionize Your Denim

LYCRA® fiber is a game-changer in denim, prioritizing both style and comfort. Unlike traditional denim, which can feel restrictive, jeans made with LYCRA® fiber provide a custom fit, stretching and moving with the consumer's body. This adaptability ensures that Killer Jeans maintain shape and comfort throughout the day, offering a superior wearing experience.
 
"We are thrilled to begin this journey with Killer Jeans, a key player in introducing our innovative fibers and technologies to Indian consumers. This partnership highlights our commitment to the Indian market and our goal of bringing global innovations to local consumers." - Fabrizio Maggi, The LYCRA Company, Commercial Director for South Asia.

Transformative Collaborations

This collaboration with The LYCRA Company enhances Killer's offerings, allowing them to push the boundaries of creativity and craftsmanship. By adopting cutting-edge technologies, Killer Jeans continues its leadership in fashion innovation.
 
Enhance Your Product Lines With LYCRA® Fibers
 
Isn't it time to revolutionize your products with adaptable and comfortable LYCRA® fibers? Contact us to learn more about integrating our fibers into your future collections and take your brand to the next level.

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Discover the Collection

Explore the full range of denim made with LYCRA® fiber on the Killer Jeans website, available in sizes 28 through 42.

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Explore LYCRA ONE™

Upgrade your product descriptions with our LYCRA® brand trademarks and hang tags to educate consumers about the performance benefits of LYCRA® fiber technologies. Order your free hang tags in the LYCRA ONE™ Marketplace.

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