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LYCRA® News & Events

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Press release The LYCRA Company announces new solutions for the circular economy under its Planet Agenda sustainability platform

The LYCRA Company announced today that it is amplifying its Planet Agenda sustainability platform with the launch of LYCRA® EcoMade fiber, its first branded elastane made with pre-consumer content.
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Press release

Customer spotlight Customer spotlight: Payen

Founded in 1839 as a business producing silk yarn products, The Payen Group has developed along with its market. The company has worked in partnership with LYCRA® fiber since its launch, when it specialized in producing covered synthetic yarn followed by two-way stretch woven fabrics.
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Customer spotlight

Collaboration Target's universal thread and LYCRA® brand team up for all denim promotion

Target’s Universal Thread, a women’s apparel and accessories brand grounded in denim, has joined the LYCRA® brand’s annual fall denim co-marketing program.
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Collaboration

Customer spotlight Brand spotlight: Foot Huggies – What’s in your boot?

Discover how a passion for horses and riding became a successful sock business for a California-based entrepreneur.
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Customer spotlight

Collaboration F&F launches it most sustainable jeans yet

With consumers becoming more aware of the impact of fashion on the environment, they are actively seeking out more sustainable options. F&F Clothing has upgraded their best-selling Contour jeans range to now feature LYCRA® T400® EcoMade technology.
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Collaboration

The LYCRA Company launches annual fall denim co-marketing program

The LYCRA Company, owner of the LYCRA® brand family of fibers, announced today that it has launched a global co-branded marketing program to promote denim jeans made with its LYCRA® dualFX® technology.
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Event DNM leverages co-branded marketing tools to drives sales

DNM, a leading Turkish denim producer, has adopted several LYCRA® brand technologies for its Futuretech line of premium performance denim. The new fabric collection features LYCRA® BEAUTY fiber in its Shape Me and Shaped ‘n Relaxed denim and LYCRA® FREEF!T® technology in its E-Z Stretch collection.
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Event

Event Sustainable solutions for denim showcased at Kingpins Amsterdam

Join representatives from The LYCRA Company at Kingpins Amsterdam, October 23-24, to see our latest market-driven products for denim.
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Event

Press release The LYCRA Company introduces new LYCRA® Ecomade Fiber as a sustainable denim solution at Kingpins Amsterdam

The LYCRA Company, a global leader in developing innovative fibre and technology solutions for the apparel industry, will exhibit its latest market-driven products for denim at Kingpins Amsterdam, October 23-24
LYCRA®
Press release

Press release LYCRA® brand kicks off annual consumer event in China

The LYCRA® brand, the world’s original spandex fiber brand, today hosts its annual consumer event at Shanghai’s Columbia Circle with a well-curated immersive experience entitled “Capture the Rhythm.” Along with the event, The LYCRA Company also introduced two groundbreaking innovations:  LYCRA® FitSense technology and LYCRA® 962L fiber.
LYCRA®
Press release

Collaboration Joe's Jeans and LYCRA® brand team up for all denim promotion

Premium denim brand JOE’S JEANS is participating in the LYCRA® brand’s annual fall denim co-marketing program.
LYCRA®
Collaboration

Press release The LYCRA Company to showcase latest innovations at Intertextile Shanghai

The LYCRA Company, a global leader in developing innovative fiber and technology solutions for the apparel industry, will exhibit its latest products designed to meet consumer needs at Intertextile Shanghai, which takes place September 25-27, 2019.
LYCRA®
Press release