LYCRA^® News & Events

The LYCRA^® brand team recently had the opportunity to speak with Dea Pasetti, owner of GIOYDEA, one of the top independent boutiques in Milan. We wanted to find out the secret to her award-winning store’s success in the current retail climate.

Wherever you are in the value chain, the consumer’s the boss ; and delighting the consumer is always job one. To make this task easier, The LYCRA Company has developed a complete line of engaging merchandising tools promoting its LYCRA^® SPORT technology platform. The Point-Of-Purchase (POP) materials are designed to educate consumers about the exceptional comfort, fit and support LYCRA^® SPORT technology delivers to stretch activewear.

Why, as a brand or a retailer, should you adopt LYCRA^® SPORT technology? All answers in this article.

Why, as a mill, should you adopt LYCRA^® SPORT technology? All answers in this article.