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Customer spotlight Brand spotlight: PULLIN
Founded in Hossegor, France in 2000, PULLIN pioneered printed boxers made with a mix of LYCRA® fiber and polyester that has never compromised on quality or comfort. We recently spoke with Brand Manager Guillaume Baché to learn more about the lifestyle brand and how customer satisfaction became its central focus.
Why choose LYCRA FREEF!T technology?
THE CHALLENGE: In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.
Why choose LYCRA® FUSION™ TRUE TO YOU technology?
The Challenge: Today’s consumers desire ultra-sheer hosiery that gives legs a natural appearance, but they aren’t willing to sacrifice garment strength and durability to achieve this look any longer. Now they want transparent hosiery that stops runs and ladders in their tracks in order to extend the wear life of the garment.
Voice of the expert Voice of the Expert: David Capdevila on the advantages of LYCRA® SPORT technology
David Capdevila is the market development manager for performance segments at The LYCRA Company. Based in Barcelona, Spain, he is one of the company’s go-to experts on technology solutions for activewear. He led the 2016 relaunch of LYCRA® SPORT technology and envisioned, designed and implemented the groundbreaking PCE™ index.